The Director, Surgical Vision Equipment Portfolio, GSM will lead the development and execution of the global marketing strategy for the surgical vision equipment, digital and accessories portfolio to drive short and long-term growth.
The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and the brand stewardship.
Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
Lead product messaging – sales aids, KOL Speaker Decks, Launch plans.
Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.
Facilitate effective stakeholder relationships and alignment to develop successful strategies and execution.
Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
Provide coaching, feedback and development opportunities for team members.
Requirements
Minimum of a bachelor’s degree is required.
Minimum of 10 years work/business experience is required.
Health care experience is required.
Marketing leadership experience is required.
Proven track record of developing talent with positive leadership characteristics is required.
Experience and successful track record leading product innovation and successful commercialization is required.
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
Demonstrated ability to lead marketing agencies and inspire strong output is required.
Up to 30% domestic and international travel may be required.
Benefits
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time
40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time
up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year