Head of Social Media

Role Overview

• Develop and execute a comprehensive global social media strategy across all major platforms.
• Drive brand awareness, customer acquisition, and audience engagement.
• Identify emerging trends and implement innovative social media initiatives.
• Develop social listening strategies to monitor brand sentiment and market trends.
• Oversee the creation and distribution of engaging social media content.
• Ensure brand consistency across all social channels.
• Support integrated marketing campaigns in collaboration with Marketing, CRM, Product, and Branding teams.
• Manage influencer partnerships and external collaborations.
• Lead, mentor, and develop the Social Media team.
• Manage relationships with external agencies and third-party partners.
• Monitor campaign performance and key social media KPIs.
• Analyse data and provide actionable insights to optimise performance.
• Develop innovative growth strategies to increase reach, engagement, and market penetration.

Requirements

• Minimum 5 years of experience in Social Media Marketing.
• At least 2 years of experience leading a social media team.
• Proven track record of delivering successful social media strategies with measurable commercial impact.
• Experience managing multiple social media platforms across international markets.
• Strong understanding of content creation, community management, paid social advertising, and social media analytics.
• Experience managing external agencies and third-party partners.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical mindset with experience measuring campaign performance and ROI.
• Creative thinker with the ability to develop innovative social media campaigns.
• Experience operating within regulated or highly competitive digital industries will be considered an advantage.