Social Media Manager – Branding

Role Overview

• Build a leading social media presence (Caradisiac)
• Define an ambitious editorial strategy
• Scale up on TikTok and YouTube with native formats
• Adapt newsroom content to the conventions of each platform
• Establish recurring, recognizable, and high-performing formats
• Launch and structure new accounts (La Centrale)
• Identify priority platforms and editorial lines
• Define tone, identity, and formats
• Launch accounts and drive their growth
• Make social media a lever for brand image and performance
• Turn communications into brand and business amplifiers
• Track and manage KPIs (engagement, reach, growth, contribution)
• Identify high-impact content and amplify it
• Incorporate new challenges related to AI and LLMs
• Adapt strategy to new usage patterns (search, recommendation, generation)
• Optimize monitoring, production, and distribution workflows
• Support and upskill teams
• Work closely with the newsroom
• Provide methods, frameworks, and social best practices

Requirements

• Minimum 5 years' experience in Social Media Management
• Experience in demanding environments (media, brand content, agency, scale-up)
• Expertise on TikTok and YouTube platforms
• Ability to design a strategy and execute it rigorously
• Strong content culture (editorial, formats, distribution)
• Awareness of AI/LLM issues and strong data/KPI orientation

Benefits

• Friendly work atmosphere (events, seminars…)
• Profit-sharing bonus
• Remote work policy (2 days per week)
• Meal voucher card (EUR 11 / working day)