Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook;
Manage the promo calendar, including bonuses, free bets, tournaments, and gamification;
Drive player activation, retention, and reactivation;
Build customer segments based on behavioural and transactional data;
Run A/B tests to improve engagement, conversion, and retention;
Track CRM performance and key metrics such as GGR, retention, and ARPU;
Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar;
Collaborate with Product teams on new GEO launches and product updates;
Suggest improvements for CRM systems and processes;
Take ownership of CRM processes and help them scale.

2+ years of experience as a CRM Manager in iGaming.
Experience launching CRM campaigns across onboarding, retention, and reactivation.
Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU.
Experience with CRM platforms and analytics tools such as Tableau or similar.
Knowledge of behavioural, value-based, and lifecycle segmentation.
Experience working with Product, Marketing, and Analytics teams.
Upper-Intermediate English for communication in an English-speaking team.

Health & Wellness Focus
Global Medical Coverage
Growth Opportunities
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
Performance-Driven Rewards
Dynamic Work Environment

CRM Specialist

Key skills