You plan and send our Klaviyo campaigns and continuously expand our core flows
In parallel, you develop retention and subscription flows for our subscription customers to prevent cancellations early and win customers back
With smart segments and the use of AI workflows, you make our CRM communication more personal and faster at the same time
Across all 6 markets (DE/AT, FR, NL, IT, US, CH), including briefing, copy, segmentation, send-times and A/B tests
Owner of core flows: Welcome, Abandoned Cart, Browse Abandonment and Winback — from setup and localization to ongoing optimization
Retention & subscription flows in loop: you maintain and continuously build save, winback and reactivation flows as well as cancel-reason mapping
Segmentation & targeting in Klaviyo: lifecycle logic, subscription vs. one-time purchase, sales and reminder segments as well as high-LTV cohorts
Use & scaling of AI workflows: you actively use Klaviyo Agentic MCP, Cowork and generative templates to speed up copy and campaign setup
Operational implementation of all product launches: teaser, launch and reminder sequences for all sales actions across the 6 markets
CRM reporting: you track campaign and flow performance as well as subscription metrics and derive optimizations from them

Experience: At least 2 years of experience in CRM or email marketing, ideally with Klaviyo or a comparable tool
Flow & campaign know-how: You have built automation flows before and understand how segmentation and lifecycle marketing work together
Data affinity: You read campaign and flow reports independently and derive next steps from them
Digital & hands-on: Open to AI tools and new workflows, you prefer testing to long discussions
Organization: You keep track across 6 markets and two customer logics (subscription & one-time purchase) and work in a structured way
Communication: Very good German and English skills, both written and spoken

💸 Fair compensation, tailored to your qualifications & experience
🤝 A true ownership role with a lot of trust & room for shaping things
🇪🇺 100% remote in Germany: work flexibly from anywhere
📈 Growth potential: take on responsibility & bring your ideas directly into the company
📚 €1,300 training budget per year for your personal development
🧘 Nilo Health—mental health is important to us and access is included
💪🏼 Urban Sports membership
💼 Co-working space or home office equipment? We cover the costs!
🇨🇾 Workations in Cyprus. Our office is always open to you
🥳 Team events across Europe, because a strong team is everything

CRM Manager

Key skills