Own the end-to-end borrower lifecycle, developing strategies that maximize Lifetime Value (LTV) through persistent engagement, retention, and repeat-use opportunities.
Lead rigorous quantitative analysis and hypothesis testing to identity new product opportunities, conversion bottlenecks, drop-off points, and growth opportunities within our Direct-to-Consumer business.
Lead high-value cross-sell initiatives, including our dealer-focused strategies, to deepen the integration of our financial solutions within the consumer ecosystem.
Collaborate closely with the Product, Credit Risk, Finance, Marketing and the PMO to translate consumer insights and strategic opportunities into scalable solutions for new and existing customers.
Continuously monitor and evaluate program performance, leveraging data-driven insights to recommend enhancements to technology, process, and profitability.
Identify and mitigate strategic risks, developing robust contingency plans to protect the integrity and growth of consumer-facing programs.
Synthesize complex analytical findings and program performance into compelling narratives for executive leadership, driving strategic alignment and securing investment for future initiatives.
Provide thought leadership on emerging market trends and new opportunities to ensure our corporate strategy remains ahead of the curve.

7+ years of progressive experience in business analysis, strategic consulting, or digital product strategy—ideally within financial services, FinTech, or top-tier tech firms
Degree in a highly quantitative field (e.g.Engineering, Economics, Finance, Mathematics or Analytics). MBA or advanced degree is preferred
Demonstrated ability to influence and collaborate effectively with diverse stakeholders at all levels of an organization
Strong P&L mindset with the ability to balance customer experience with program profitability
Exceptional at navigating cross-functional teams (Product, Marketing, PMO) to bring a vision to life
Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex analytical concepts to both technical and non-technical audiences
Proven track record of structuring ambiguous business problems, managing complex data architectures, and leveraging tools like SQL, Python, Tableau, Power BI, Looker, etc. to drive strategic decisions
Experience managing and mentoring small-to-medium te

An award-winning culture with a collaborative & inclusive team.
Competitive pay and performance-based bonus:
Annual Base Salary: $150,000
$175,000
Annual Bonus: 30%
Committed to flexible work arrangements, offering hybrid workplace options.
Comprehensive medical, dental and vision coverage + Lifestyle Account.
RRSP Matching and Parental Leave Top UP Program.
In office massage, meditation & workout sessions.
Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives.
Career learning and development programs.

Senior Director, Strategic Programs

Key skills