Identify market trends, buyer needs, and product developments to uncover campaign opportunities.
Develop integrated campaign strategies aligned to pipeline goals, buyer stages, and institutional audiences.
Create and deliver clear campaign briefs to guide content development and execution partners.
Execute multi-channel campaigns across email, paid media, social, and events to drive engagement and pipeline growth.
Manage the campaign calendar to ensure alignment with sales priorities and timely activation of programs.
Partner with Sales to support pipeline progression, address deal friction points, and communicate campaign activity.
Design and implement account-based marketing (ABM) initiatives targeting key institutional accounts.
Oversee campaign workflows, automation, and lead processes in marketing automation platforms & CRMs in collaboration with internal stakeholders.
Analyze campaign performance, pipeline contribution, and ROI to inform optimizations and strategic adjustments.
Optimize channel mix, budget allocation, and campaign sequencing based on performance data and business priorities.

Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field
5+ years of B2B marketing experience with a focus on integrated campaigns, demand generation, or ABM.
Experience managing marketing campaigns tied to pipeline or revenue outcomes.
Hands-on experience with marketing automation platforms (e.g., HubSpot).
Experience marketing to enterprise or institutional buyers with long sales cycles preferred.
Experience partnering closely with B2B sales teams on pipeline development and campaign execution preferred.

Lead, Integrated Marketing

Key skills