Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
Build media lists for a variety of B2B clients across a wide range of industry groups
Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
Monitor tech and industry news and proactively pitch new stories
Have a firm grasp on writing effective leads
Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
Conduct comprehensive research including validating sources and finding the most recent and relevant data available

3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands
Proven experience securing news media coverage for tech and/or SaaS clients
Strong interpersonal skills, with ability to form productive working relationships
Strong project management skills, with ability to juggle multiple projects while still working effectively
Ability to set priorities, meet deadlines and work independently
Strong attention to detail, i.e. near perfect grammar and strong editing skills
Basic SEO knowledge (i.e. how media mentions influence search and GEO)
Familiarity with the B2B/tech media landscape (trade publications, industry analysts, tech journalists)
Experience using Microsoft and/or Google Workspace suites
Experience using a media relations tool such as Cision

PR Specialist, B2B

Key skills