ABM ownership: Own end to end account based marketing execution using Demandbase, covering account selection, intent data activation, and engagement tracking across 1:1, 1:few, and 1:many tiers.
Target account planning: Build and maintain target account lists in collaboration with sales and marketing business partners, incorporating firmographic data, intent signals, and pipeline stage.
Campaign orchestration: Design and orchestrate multi channel ABM campaigns aligned to Civica’s four commercial motions, Close Now, Fill the Pipeline, Retain and Protect, and Build for the Future.
Platform ownership: Act as the primary internal owner of the Demandbase platform, including onboarding, adoption, and ongoing optimisation across regional teams.
Programmatic and display advertising: Plan and execute programmatic and display advertising campaigns in support of ABM target accounts, working with the Paid Media and Social Manager on audience targeting, creative trafficking, and budget allocation.
Marketing automation support: Support the build and execution of automated campaigns and nurture workflows within Salesforce Marketing Cloud, working alongside RevOps and data infrastructure teams.
Reporting: Provide regular reporting on ABM engagement, account penetration, and programmatic and display campaign performance to marketing and sales stakeholders.

Account-Based Marketing expertise — Proven track record of executing ABM programs globally, ideally with Demandbase or similar platforms.
Marketing automation proficiency — Hands-on experience with automation tools, campaign workflows, and reporting to drive measurable outcomes.
Programmatic and display advertising — Ability to plan and execute targeted campaigns, collaborating with paid media and social teams.
Data-driven mindset — Skilled in lightweight reporting, campaign performance tracking, and translating insights into action.
Cross-market experience — Familiarity with diverse sectors such as Local Government, Health and Social Care, Education, Central Government, and Emergency Services across UK, US, and APAC.
Collaboration and stakeholder management — Strong communication skills to align with internal teams and external partners for seamless execution.
Martech stack maturity — Comfort working in evolving technology environments, contributing to process improvement and scalability.

We're all different
and we love this about us.
We provide an inclusive, safe, and welcoming environment to all Civicans, new and old
Focus on learning
there are heaps of opportunities to enable you to grow and be your best.
Giving culture
we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.
Flexible Work
we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.

Senior ABM, Marketing Automation Manager

Key skills