Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue.
Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America.
Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM.
Work with top opportunity advertisers to activate and grow strategic product opportunities.
Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.
Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership.

7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.
A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
Proficient in Google Suite and Salesforce.

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

Lead Product Adoption Strategist, Mid-Market

Key skills