Technical implementation, further development and maintenance of modern websites using WordPress and Elementor.
Development of custom page layouts, maintenance of existing websites and technical optimization for performance, security and user experience.
Setup, administration and optimization of web hosting, domains, DNS, SSL certificates, mail servers and databases.
Execution of website migrations, backups, and setup of staging environments and development workflows.
Integration and configuration of forms, CRM systems, newsletter tools, tracking solutions as well as other plugins and integrations.
Implementation of technical requirements for lead generation, marketing automation and digital sales processes.
Optimization of loading times, Core Web Vitals and technical SEO.
Ongoing maintenance of WordPress websites, plugin management, error analysis, security updates and development of sustainable maintenance and backup concepts.
Technical support and optimization of social media and performance marketing platforms.
Setup and management of tracking, conversion measurement, Meta Business Manager, Google Ads, Google Tag Manager, Google Analytics and technical integrations for campaigns, lead generation and reporting.
Efficient use of modern AI tools to support development, problem-solving, automation and documentation.

Strong knowledge of WordPress and Elementor, with experience in developing, technically supporting and maintaining professional websites.
Solid understanding of hosting, domains, DNS, SSL, mail servers, PHP, databases, caching and website performance.
Good knowledge of HTML and CSS and basic knowledge of JavaScript and PHP.
Experience with child themes, plugins and technical customizations within WordPress.
Experience with form systems, tracking, Google Tag Manager, Google Analytics, Meta Pixel and CRM and newsletter systems (e.g. Zoho, Brevo or Mailchimp).
Confident use of modern AI tools such as Claude, ChatGPT, GitHub Copilot, Perplexity, Cursor AI or similar solutions to support development, automation and technical research.
Enthusiasm for new technologies and the ability to quickly and independently learn new systems, tools and technical solutions.
Analytical thinking, structured and solution-oriented working style and a high standard of quality.
Completed training or degree in computer science, web development, media technology or comparable qualification.
Excellent German language skills, written and spoken (at least C2, ideally native level).
Several years of relevant professional experience – ideally in an advertising, digital or web agency.

WordPress Developer, Technical Marketing Specialist

Key skills