CRM & Loyalty Marketing Specialist

Role Overview

• Own the execution, management, and optimization of Hog Island Oyster Co.'s customer marketing programs
• Responsible for email marketing, from design, build, deployment and performance analysis
• Loyalty program administration, customer database management, and cross-platform marketing analytics
• Develop and execute targeted communications that drive guest engagement, loyalty participation, customer retention, and revenue across various channels
• Manage customer databases and audience segmentation strategies
• Compile, analyze, and report marketing performance metrics across multiple platforms

Requirements

• Minimum 2-4 years of experience in marketing, CRM, loyalty, email marketing, digital marketing, or related field
• Experience managing email marketing platforms such as Mailchimp and Klaviyo
• Strong analytical and reporting skills, comfortable interpreting data to inform marketing decisions
• Advanced proficiency with Microsoft Excel and Google Sheets
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines simultaneously
• Valid California Driver's License and ability to travel to Hog Island locations throughout Northern California.

Benefits

• Flexible work arrangements
• Professional development opportunities