Create and execute email campaigns in conjunction with division goals and strategies
Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs
Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points
Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department
Build and manage campaigns for live email content within the LiveClicker/Realtime Email application
Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features
Responsible for setting up and managing A/B and multi-variant testing
Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company
Compile best practices from all eMarketing programs to share with the company
Keep up to date with current eMarketing industry practices and technical growth
Other duties and responsibilities as assigned by manager

Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content
Prior experience managing email marketing for large companies
3+ years of prior internet marketing experience
Must have a good sense of design, project management and analytical abilities
Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies
Proficiency with marketing automation technologies is a plus
Some traditional media (print) marketing experience is a plus, but not required

eMarketing Specialist

Key skills