Social Media Manager

Role Overview

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and growth across all platforms.
• Continuously analyse and optimize social media campaigns to ensure maximum reach and impact.
• Stay up-to-date with trends, best practices, and emerging social media platforms to keep the brand to our standards.
• Create and manage a content calendar, ensuring timely and relevant posts across all platforms.
• Plan, create, and curate high-quality content (images, videos/reels, graphics, copy) that aligns with the brand's voice and marketing objectives.
• Oversee daily social media publications, including posts, stories, and cross-platform sharing, engagements.
• Develop creative Social-Media Stories that engage and captivate the audience.
• Grow engagement by responding to comments, messages, and mentions in a timely and personable manner.
• Plan and execute paid and organic social media campaigns, ensuring alignment with business goals.
• Collaborate with internal teams and external partners to design and implement campaigns that drive traffic, leads, and sales.
• Track and report on campaign performance, adjusting strategies as needed to meet KPIs.
• Identify and build relationships with relevant influencers and brand ambassadors.
• Negotiate contracts and manage influencer campaigns.
• Build and nurture an engaged community by gaining authentic connections with followers and clients/partners.
• Moderate conversations, facilitate discussions, and proactively engage with the audience across social platforms.
• Edit social media visuals, videos/reels, and graphics using tools such as Adobe Creative Suite, Canva, or similar.
• Regularly track, analyse, and report on social media metrics.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• 4 years of experience in social media management, content creation, community engagement, and influencer marketing.
• Proficiency in social media platforms (Instagram, Facebook, LinkedIn, TikTok, X, Telegram, etc.) and tools (e.g., Hootsuite, HubSpot, ChatGPT, Canva, CapCut and more).
• Strong content creation and editing skills (video, photography, graphic design, copywriting).
• Experience with influencer marketing and building partnerships.
• Excellent community management and communication skills.
• Ability to analyse social media performance and adjust strategies based on data.
• Proficiency in English (C1 or higher).

Benefits

• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
• Interest-free car loan after probation (T&Cs apply)