Performance Marketing Manager

Role Overview

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
• Recommend budget allocations based on performance trends and business objectives
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
• Build and maintain performance reporting across all acquisition channels
• Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment

Requirements

• 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels
• You have personally managed budgets and been held accountable for results
• You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement
• You are fluent in Google Ads and paid social (Meta)
• TV and/or connected TV (CTV) experience is preferred
• Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously
• You track performance at the market level and can make budget allocation decisions based on geographic data
• Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations
• Salesforce experience is strongly preferred
• Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools
• Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion
• Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.

Benefits

• Competitive compensation
• Equity opportunity
• Comprehensive benefits
• Generous PTO
• Remote work environment with preference for candidates located in the San Diego area