Define brand positioning per market, balancing global consistency with local relevance
Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth
Build brand heat through local activations, content, and collaborations with world-class athletes and creators
Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty
Identify which content, creators, and channels best engage consumers and strengthen the brand
Partner with local markets to capture consumer insights and accelerate growth
Ensure seamless brand experience across e-commerce, retail, and social touchpoints
Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ

Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure
Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing
Strong understanding of product and category storytelling — knowing how to position hero products and create excitement across markets
Data-driven mindset with the ability to translate insights into growth decisions
Highly ambitious and hungry to make things happen — thrives in a fast-moving, high-performance environment
Hands-on, entrepreneurial approach — this is not corporate; it’s about building things from scratch with passion and fun
A genuine team player who brings energy, collaboration, and drive to every project
Deep understanding of consumer behavior, culture, and digital engagement
Passion for sports, performance, and the lifestyle that defines ESN’s community
Fluency in Dutch is a big plus.

Head of International Marketing – ESN

Key skills