About this role

Own creative strategy across Ajile's ecommerce client roster — spotting what's working, what's fatiguing, and what to test next.
Review performance data and turn it into creative direction
Understand what's working and what's fatiguing
Identify the next creative opportunity
Develop new hypotheses and prioritise what gets briefed and tested
Keep every account's creative pipeline full
Write briefs for video ads, static ads, landing pages, offer tests, iterations, and new angles/hooks
Connect the dots across the whole funnel: customer, awareness stage, hook, angle, offer, creative, landing page, conversion path, and client economics
Research sharper creative angles using various research methods
Act as the pre-launch quality gate for creative work
Keep visibility across the whole pipeline, researched, briefed, in production, ready for QA, launched, performing, and needs iterating.

Direct-response ecommerce experience
Strong understanding of Meta ads
Experience working with DTC or ecommerce brands
Ability to write clear creative briefs
Strong understanding of hooks, angles, offers and customer awareness stages
Ability to interpret performance data
Understanding of how creative connects to contribution margin, ROAS and client economics
Ability to think across ads, landing pages and offers
Strong customer research ability
Strong written communication
Comfortable managing multiple client accounts
Hands-on, scrappy and willing to get into the details
Comfortable using AI tools such as Claude to support research, briefing and workflow

Creative Strategist – DTC Ecommerce

Key skills