Develop and execute comprehensive SEO and GEO (Generative Engine Optimization) strategies tailored to client objectives.
Conduct technical SEO audits and translate findings into clear, actionable implementation plans.
Perform keyword research, search intent analysis, semantic clustering, and content strategy development.
Optimize websites for traditional search engines as well as AI-powered search experiences.
Identify opportunities through technical SEO, structured data, schema markup, and entity optimization.
Analyze competitors across traditional search and AI-generated search results.
Develop backlink acquisition strategies and support digital PR initiatives.
Collaborate with content, UX, and development teams to improve website performance and conversions.
Support business development by participating in discovery sessions, proposal development, and strategic recommendations.
Prepare executive-level reports that connect SEO performance with business outcomes.
Stay current with evolving SEO trends, AI search technologies, and industry best practices.

5+ years of experience in an SEO agency environment.
Proven success improving organic rankings, traffic, and overall search performance.
Experience managing multiple client accounts and presenting strategic recommendations.
Strong knowledge of technical SEO, including Core Web Vitals, schema markup, crawl/index management, and structured data.
Hands-on experience with GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
Experience with keyword research, search intent analysis, and content optimization.
Familiarity with AI-driven search optimization (GEO) and modern SEO best practices.
Advanced English communication skills (written and verbal); Spanish proficiency is required.
Strong analytical, organizational, and problem-solving skills.
Ability to manage multiple priorities in a fast-paced, client-facing environment.
Proactive, collaborative, curious, and data-driven mindset.

SEO Strategist

Key skills