Lead end-to-end execution of the soccer sponsorship portfolio, translating strategic direction into comprehensive, year-long activation plans that deliver against brand and business goals.
Serve as the primary day-to-day contact for league, federation, and team partners, ensuring all contractual rights and assets are fully leveraged, executed with excellence, and optimized to maximize value.
Develop and execute creative activation concepts that bring CVS Health’s brand purpose and values to life, maximizing partnership platforms and elevating storytelling across Brand, Media, and Communications channels.
Lead activation initiatives from planning through execution, including timelines, budgets, deliverables, and agency management, providing clear, strategic direction to agency and external partners.
Track performance against defined KPIs and support implementation of sponsorship measurement frameworks, analyzing results and identifying opportunities to optimize effectiveness and ROI.
Act as a strong collaborator and team player across Marketing, Enterprise Brand, Communications, Insights, and other teams to ensure sponsorships are fully integrated and aligned with broader enterprise initiatives.
Bring forward new ideas, emerging trends, and innovative approaches to enhance the impact of the soccer portfolio.

7+ years of experience in sports marketing, sponsorships, partnerships, or integrated marketing
Experience managing partnerships with leagues, teams, or major properties
Strong project management skills with ability to manage multiple initiatives simultaneously
Excellent communication skills, with the ability to clearly frame priorities, influence stakeholders, and drive alignment
Highly organized with strong attention to detail and ability to manage complexity
Demonstrated ability to execute integrated marketing programs across multiple channels
Experience working cross-functionally in a highly matrixed organization
Experience leading agency and external partners, with ability to provide clear, strategic direction, challenge work, and drive accountability to deliver high-quality output
Analytical mindset with experience tracking performance and identifying insights
Strong work ethic with a collaborative, team-first mindset; proactive problem-solver and self-starter

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families

Senior Manager, Enterprise Sports Sponsorships

Key skills