Insight Director

Role Overview

• Lead the measurement strategy across two established retail media partnerships, ensuring campaign evaluation goes beyond reporting performance to influence future planning, investment and optimisation.
• Use first-party data and campaign learning to identify opportunities to improve effectiveness, strengthen ROI and demonstrate the value of retail media to retailers and brands.
• Shape insight and measurement propositions that create commercial value for retailers and brands.
• Develop approaches that make measurement more useful, scalable and valuable, supporting the evolution of insight products, measurement frameworks and consultancy offers while ensuring they remain grounded in robust campaign evaluation.
• Build trusted relationships with senior retailer, client and internal stakeholders, using evidence from campaign measurement to influence decision making and drive change.
• Champion the role of insight in improving media planning, briefing, activation and investment decisions, helping partners move from measuring performance to improving it.
• Lead the evolution of SMG's evaluation capability by identifying opportunities to automate, standardise and improve how campaign measurement is delivered.
• Work closely with Data Ops, Platform and Product teams to translate business needs into scalable measurement solutions that improve efficiency while maintaining analytical quality.
• Lead and develop insight teams across your partnerships alongside the wider evaluations function.
• Create clarity of direction, build capability in strategic measurement and consultancy, and foster a culture where operational excellence and commercial impact are equally valued.

Requirements

• Significant experience leading insight, analytics or measurement functions within retail, media or adjacent industries.
• Strong understanding of campaign measurement, experimentation and first-party data, with the ability to translate evidence into commercially meaningful recommendations.
• Proven ability to use insight to influence senior stakeholders, shape strategy and drive organisational change.
• Experience developing or evolving insight products, propositions or measurement frameworks that create commercial value.
• Comfortable balancing strategic leadership with hands-on consultancy, adapting style to suit different partnerships and business needs.
• Excellent storytelling and communication skills, able to simplify complex analysis into compelling narratives that influence action.
• Experience leading cross-functional programmes involving technical, product or data teams to improve measurement capability or operational efficiency.
• Strong people leadership skills, with experience building capability, coaching teams and creating high-performance cultures.
• Commercially minded, with an ability to identify opportunities where insight and measurement can unlock business growth.
• Curious, adaptable and comfortable operating in a fast-moving environment where priorities evolve and ambiguity is expected.
• Able to build credibility quickly and influence change within established organisations, balancing challenge with collaboration.

Benefits

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Uni Fund” for learning
• 4 extra Wellbeing Days off per year
• Summer & Winter conferences + year-round celebrations
• 4pm finishes every Friday
• Flexible and hybrid working