Paid Social Specialist

Role Overview

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
• Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.
• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
• Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
• Maintain clean account structure and campaign documentation.
• Support audience uploads, exclusions, and segmentation strategies.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).
• Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
• Work closely with agency partners to ensure high-quality execution and optimization rigor.

Requirements

• 2-3+ years of hands-on experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit, Snapchat preferred).
• Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization.
• Experience running performance-focused paid social ads for omnichannel consumer brands.
• Comfort analyzing data and translating performance metrics into optimization actions.
• Detail-oriented, highly organized, and comfortable operating in-platform daily.
• Strong collaboration skills and ability to thrive in a fast-paced environment.

Benefits

• Competitive salary
• An Oura Ring of your own + employee discounts for friends & family
• Flexible working hours and remote working arrangements
• Amazing culture of collaborative and passionate coworkers