Marketing Designer

Role Overview

• Develop unique, stand-out creative content using still graphics, video and animation, including GIFs.
• Lead the design and development of digital and print materials, including brochures, displays, presentations, annual reports, posters, booklets, newsletters, email graphics, infographics, social media content and more.
• Design interactive landing pages, maintain United Way of Connecticut websites and regularly update web content.
• Create and publish content across social media platforms and support the development and promotion of digital advertising campaigns.
• Lead the production and editing of in-house video content.
• Collaborate with external vendors on outsourced video and creative projects to ensure high-quality, brand-compliant results.
• Track and test the performance and responsiveness of marketing assets across websites, email campaigns, newsletters, social media platforms and landing pages.
• Help maintain consistent branding and messaging across all communication channels.
• Oversee the production and distribution of printed marketing materials.
• Manage and prioritize multiple creative projects from initial concept through final delivery.
• Manage relationships, timelines and deliverables with external marketing contractors.
• Coordinate marketing deliverables for contractual and grant-funded projects while meeting required timelines, specifications and budget expectations.
• Collaborate with internal departments to creatively support marketing, communication and outreach goals.

Requirements

• Bachelor’s degree in marketing, graphic design, communications, video production and editing or a related field.
• Five or more years of experience working in marketing, graphic design, communications or a similar creative field.
• Three or more years of experience working in a nonprofit environment.
• Highly proficient in Adobe Creative Suite and Microsoft Office, including PowerPoint and Excel.
• Experience with web-authoring software and website content management.
• Experience developing content for social media platforms, engaging audiences across multiple channels, analyzing campaign performance and staying current with emerging social media trends.
• Working knowledge of HTML and CSS.
• Strong understanding of layout principles, visual storytelling and design concepts.
• Experience creating and editing video content.
• Strong project management and organizational skills with the ability to manage multiple projects, deadlines and deliverables simultaneously.
• Ability to receive and incorporate feedback while building positive working relationships across departments.
• Strong creative and critical-thinking skills with excellent attention to detail.
• Ability to use sound judgment, logic and problem-solving skills in day-to-day work.
• Ability to communicate complex information clearly and visually.
• Strong customer focus and the ability to collaborate effectively with people from diverse backgrounds.
• Demonstrated flexibility, creativity, adaptability and agility when managing projects and changing priorities.
• Commitment to advancing diversity, equity and inclusion through a racial equity lens.
• Strong business acumen, professional integrity and a passion for achieving meaningful results.
• Valid Connecticut driver’s license, current registration and insurance, and reliable transportation for occasional business-related travel.

Benefits

• Starting salary of $61,685
• $65,300 annually.
• An outright 5% 401(k) contribution.
• Paid time off accrued throughout the calendar year.
• 13 paid holidays per year.
• Generous health benefits, including 80% coverage of medical plan premiums and deductibles.
• Tuition reimbursement after one year of employment.
• A supportive, inclusive and mission-driven workplace.