GTM Program Manager

Role Overview

• Own the end-to-end execution of product launches from development through go-to-market activation and post-launch review.
• Build and manage integrated launch plans, timelines, milestones, dependencies, decision points, and readiness criteria.
• Establish a consistent operating cadence for launches, including cross-functional meetings, status reporting, risk tracking, and escalation.
• Lead launch discussions, surface blockers early, and drive clear ownership and accountability across stakeholders.
• Partner with Product Development, Marketing, Operations, Supply Chain, Finance, and other teams to ensure launch requirements are understood and completed on time.
• Coordinate with Marketing on campaign timing, product positioning inputs, asset readiness, promotional plans, and launch sequencing.
• Ensure Operations and Supply Chain are engaged early and prepared for inventory, fulfillment, packaging, logistics, and other launch requirements.
• Support the development of the forward-looking product roadmap and translate approved priorities into executable plans.
• Own ClickUp as the system of record for product launches, ensuring plans, decisions, documentation, and status updates remain current and accessible.
• Standardize launch workflows, templates, reporting, and documentation across teams.
• Maintain critical product and launch information, including SKU setup, item configuration, product specifications, dimensions, case packs, and required documentation.
• Identify process, resourcing, and coordination gaps and implement improvements that support greater speed, consistency, and scale.
• Lead post-launch reviews, document key learnings, and incorporate them into future launch planning.

Requirements

• 5+ years of experience in program management, go-to-market operations, product operations, or a related role.
• Proven experience leading cross-functional consumer product launches from development through market introduction.
• Strong understanding of go-to-market planning and how Product Development, Marketing, Operations, Supply Chain, Finance, and logistics come together to support a successful launch.
• Demonstrated ability to manage complex timelines, dependencies, risks, and decisions across multiple workstreams and stakeholders.
• Strong balance of strategic thinking and hands-on execution, with the ability to translate business priorities into clear plans and milestones.
• Experience establishing operating cadences, leading cross-functional meetings, and maintaining accountability across teams.
• Strong understanding of product lifecycle management, launch readiness, and seasonal or portfolio planning.
• Experience managing product and launch documentation, including SKU setup, item configuration, product specifications, and compliance-related requirements.
• Experience with ClickUp, Asana, Jira, or a similar project and program management platform.
• Highly organized and detail-oriented, with the ability to create structure and maintain momentum in an ambiguous, fast-changing environment.
• Strong written and verbal communication skills, with the ability to influence and align stakeholders at all levels.
• Customer-focused and commercially minded, with the ability to incorporate market, competitive, and customer insights into planning discussions.
• Proactive, resourceful, and solution-oriented, with a strong sense of ownership and urgency.
• An AI-forward working style, with practical experience using AI to support planning, documentation, reporting, risk identification, or workflow automation.

Benefits

• Performance-based bonus opportunities
• Medical, Dental, and Vision insurance
• Unlimited PTO + paid holidays
• Remote-first role, with occasional travel required
• Stipends for fitness, continuous learning, and work-from-home setup
• Discounts on iRESTORE Products
• High-visibility role with opportunities for career growth
• Collaborative, fast-moving team that values initiative and ideas