Lead ongoing training for sales and product knowledge, ICIS usage, objection handling, and sales best practices
Create and track KPIs (conversion rates, call volume, closure time, goal attainment) and identify performance trends or improvement opportunities
Manage sales operations including inbox monitoring, call schedules, email campaigns, CRM usage, and data hygiene
Lead marketing efforts including campaign alignment, sales funnel development, lead generation, and featured equipment promotion
Gather team insights to improve processes, tools, and overall sales effectiveness
Develop and refine sales playbooks, outreach strategies, lead processes, and follow-up protocols aligned with management direction
Support the sales team by resolving concerns, addressing internal conflicts, maintaining policies, and assisting with escalated or high-stakes deals
Organize and optimize contact targeting strategies ensuring reps maintain strong customer relationships

Bachelor’s degree in marketing and/or business
Minimum of ten years of sales experience including finance, marketing, lead generation, sales management, basic business principles, research skills, and customer retention skills
Knowledge of all assigned business segment products, sales planning and execution
Demonstrated experience with product marketing, product launches, market research and communication management
The ability to achieve sales goals, meet financial requirements of segment, grow market share and meet inventory targets
Excellent written, verbal and interpersonal skills
The ability to be the HDD Broker industry voice to customers and various associations and market groups
The ability to handle confidential information, such as product group and corporate P & L, product development plans, and budgets
Good listening, reasoning and problem-solving skills

HDD Sales and Brand Experience Manager

Key skills