Marketing Specialist

Role Overview

• At Coconut, we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships.
• Clients achieve their goals, and our virtual professionals find purpose and growth in their work.
• We are currently looking for top talent to fill the role of Marketing Specialist. This role involves agency and partner coordination, creative review, content support, and managing lifecycle marketing campaigns.
• The responsibilities include assisting in campaign coordination, reporting, and analytics, as well as supporting events and field marketing initiatives.

Requirements

• Agency and partner coordination. Work day to day with our agency partners across paid, web, design, and outreach. Coordinate the assets and information they need, keep deliverables on schedule with their counterparts, and keep projects moving.
• Creative review and quality control. Review agency creative and campaign work against our brand and our goals, give clear feedback, and flag early when something is heading in the wrong direction.
• Content and creative support. Support content creation across channels, producing copy and light design in-house where needed and keeping everything consistent with our brand voice.
• Lifecycle and CRM marketing. Build and maintain lifecycle, engagement, and nurture campaigns across the customer journey in our CRM (GoHighLevel) and wherever else needed, working alongside the team.
• Reporting and analytics. Partner with our RevOps function to keep marketing reporting accurate, track performance across channels, and help surface what is working and what is not.
• Campaign coordination. Help launch campaigns across channels and partners, and keep the calendar, assets, and timelines organized.
• Events and field marketing. Help plan and execute trade shows and campaigns end to end, from assets and logistics to follow-up.
• Strong written and verbal communication, and a good eye for creative and brand consistency.
• Experience with email or lifecycle marketing and CRM tools.
• Highly organized and reliable. You can juggle several projects and partners at once and keep everything moving without being chased.
• Comfortable with the modern marketing stack: email and CRM (GoHighLevel or similar), social tools, the basics of paid media on Meta and Google, and web analytics.
• Comfortable using AI tools to work efficiently and produce more.
• Fluent and comfortable with reporting and analytics tools.
• A proactive communicator who can hold partners accountable and keep everyone aligned.
• Experience marketing to the trades, home services, or small business owners. If you do not have it, you respect that audience and can learn their world quickly.
• Hands-on paid media, or marketing operations and attribution experience.
• Copywriting or short-form video and content production.
• Bachelor's degree in marketing or a related field, or equivalent hands-on experience.
• Non-negotiable Requirements:
• Meta Ads and Analytics experience
• Experience with a CRM: Hubspot, GoHighLevel, or similar
• Google Ads and Analytics experience

Benefits

• Competitive Salary – We recognize your skills and experience with a great compensation package.
• 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?
• Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
• US Holidays Off – Enjoy 12 paid US holidays throughout the year.
• Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.
• Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
• Life Insurance – Our full-time HMO plan includes life insurance for extra peace of mind.
• Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.
• Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
• Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!
• Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.