Own the website roadmap, prioritising enhancements that support business and marketing objectives.
Manage the day-to-day operation of Dotdigital's websites, ensuring content is accurate, consistent, and aligned with brand standards.
Partner closely with the in-house development team to deliver website, CMS, and user experience improvements.
Lead website projects from planning through delivery, coordinating stakeholders across marketing, content, design, and development.
Optimise user journeys, landing pages, and conversion paths to improve engagement, lead generation, and revenue contribution.
Collaborate with the SEO Marketing Manager and content marketing team to improve organic search performance through technical and on-page SEO best practices.
Monitor website performance, analytics, and site health, using data and insights to identify and prioritise improvements.
Support global marketing campaigns by ensuring website experiences effectively enable campaign execution and conversion.
Establish clear processes and governance to ensure website initiatives are delivered efficiently and effectively.
Requirements
4–7 years experience managing websites in a B2B environment, ideally within SaaS or technology.
Experience managing website development, optimisation, and content delivery using WordPress or a similar CMS.