Lead, Product Marketing

Role Overview

• Together with Senior Manager
• Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
• Build comprehensive 360-degree plans for all campaigns across offline & digital
• Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
• Track the results of all campaigns and perform analysis / learnings for improvements
• Track competitor activities and develop suitable marketing responses
• Manage assigned budgets, vendor accruals & payments in line with Finance policies
• Ensure the required permits for marketing promotions are in place
• Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines
• Together with Senior Manager
• Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition.
• Plans and executes media plans
• social media, web, SEO/SEM and display advertising, database marketing
• Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs
• Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights
• Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels.
• Close collaboration and engagement with key stakeholders
• Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital.
• Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch
• Collaborate with PR to ensure optimal media exposure on periodic basis
• Demonstrate brand values in everyday life at work
• Collaborate with external partners (vendors/agencies) and ensure driving timely delivery of high quality work
• Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements
• Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task.
• A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.

Requirements

• Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns
• Excellent written and verbal English communication skills, with the ability to articulate ideas clearly, craft compelling messaging, and adapt tone effectively across audiences and channels
• Strong expertise in banking products marketing with proven track records
• Entrepreneurial with strong drive to succeed, with commitment & result orientation
• Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
• Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
• Proven track record in conceptualizing, developing and executing digital marketing campaigns
• Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.
• Relevant years of experience: minimum 4-7 years
• Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus)
• Education level: Bachelor’s degree

Benefits

• Remote work (RW)