Plan and execute channel strategies across social, web, partner and emerging platforms
Identify priority channels based on audience behaviour and campaign needs
Optimize channel mix and performance through data-driven insights
Own global social media strategy and day-to-day execution (LinkedIn, YouTube, etc.)
Drive audience growth, engagement and reach
Track and report on key KPIs (engagement, reach, audience growth, campaign support)
Lead and develop a small team responsible for social and channel execution

6–10 years of experience in B2B digital marketing or MarCom, preferably in technology or engineering-led industries
Strong hands-on expertise in social media management and multi-channel execution
Understanding of B2B buyer journeys and technical audiences (engineers, developers, decision-makers)
Data-driven mindset with ability to turn insights into actionable improvements
Excellent command of English.
Degree in communications, journalism, PR, marketing or related field

Senior Manager – Channel Marketing, Social Media

About this role