Campaign Manager, CRM – Lifecycle

Role Overview

• The Digital CRM & Lifecycle team is looking for a Campaign Manager to own lifecycle campaign design from channel strategy through build.
• This role serves both patient and business audiences across email, SMS, and IVR.
• Define the campaign logic, and carry it far enough into execution that the technical operations team can build it.
• Design personalized campaigns and engagement programs across audience types.
• Manage day-to-day stakeholder communication, set realistic expectations on timelines and scope at intake, provide regular status updates through build and launch.
• Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business audiences.
• Produce build-ready campaign specifications for the CRM Technical and Operations team.

Requirements

• Bachelor’s degree required.
• 5 to 7 years of experience in CRM, lifecycle, or campaign strategy with direct ownership of journey design.
• Working fluency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio; able to write specifications a technical team can build from without translation.
• Hands-on segmentation experience, ideally with a CDP (Salesforce Data Cloud preferred); comfortable defining audience logic, data requirements, and entry criteria.
• Strong understanding of email and SMS compliance: consent management, suppression, deliverability, CAN-SPAM, TCPA.
• Experience working with technical delivery teams in an agile framework; able to write acceptance criteria, participate in UAT, and manage campaign scope through build.
• Experience defining and reporting on campaign success metrics; comfortable with performance data and optimization decisions.
• Strong stakeholder management skills: track record of setting and holding expectations with business partners, communicating status proactively, and navigating competing priorities without escalation.
• Experience writing BRDs or equivalent requirements documentation for technical delivery teams.
• Strong writing skills; able to draft creative briefs and perform light copywriting across email and SMS.
• Familiarity with AI tools for content and creative workflows, with sound judgment on where human review is required.
• Healthcare experience preferred.
• Experience across both consumer and B2B or professional audiences preferred; comfort designing campaigns for healthcare providers or referral channels is a plus.

Tech Stack

• Cloud

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace ® , backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.