Events & Campaign Marketing Manager

Cox Automotive is a leading company in the automotive industry, and they are seeking an Events & Campaign Marketing Manager to lead their strategy and execution of industry events and trade shows. The role focuses on maximizing event investments, driving client engagement, and ensuring measurable outcomes through collaboration with cross-functional teams.

Responsibilities:

• Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives
• Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches
• Partner with business leaders and key stakeholders to align messaging, target audiences, and event objectives
• Leverage data, industry insights, and performance metrics to guide sponsorship and industry event participation decisions
• Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes
• Negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners
• Oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience
• Ensure alignment of event strategy, execution, and stakeholder expectations throughout the event lifecycle
• Manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources
• Oversee project timelines, deliverables, and execution plans to ensure events are delivered on time and within budget
• Drive continuous improvement initiatives and operational best practices to enhance efficiency, scalability, and event effectiveness
• Adapt processes and execution strategies to meet evolving business needs and organizational priorities
• Develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations
• Monitor event outcomes and key success metrics to identify opportunities for optimization and future investment decisions
• Translate event data and insights into strategic recommendations that improve program performance and business impact
• Build and maintain strong relationships with internal stakeholders, including sales, marketing, and product teams, to ensure alignment and successful event execution
• Cultivate productive partnerships with industry associations, event organizers, publishers, agencies, and vendors
• Influence cross-functional teams and stakeholders to drive collaboration, accountability, and achievement of shared objectives
• Lead through influence, fostering a collaborative and results-oriented environment across internal and external partners

Requirements:

• Bachelor's degree in related discipline and 6 years of progressive experience in marketing, event management, trade shows, sponsorships, or related industries, with experience in trade show management. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field
• Demonstrated success operating in fast-paced, highly collaborative, and deadline-driven environments while managing multiple priorities simultaneously
• Proven ability to build relationships, collaborate effectively, and influence stakeholders across all levels of the organization
• Strong business acumen with the ability to evaluate, develop, and optimize processes that enhance operational efficiency and business outcomes
• Customer-focused mindset with a strong understanding of audience needs and the ability to translate insights into impactful event strategies
• Experience successfully navigating change and delivering results in dynamic, evolving organizational environments
• Exceptional project management, organizational, and execution skills with strong attention to detail and a results-oriented approach
• Outstanding interpersonal, communication, and relationship-building skills with the ability to work effectively across cross-functional teams
• Demonstrated ability to exercise sound judgment, problem-solving, and decision-making skills while managing complex initiatives and deadlines
• Ability to perform the essential functions of the role and meet business requirements in a professional and timely manner
• Willingness and ability to travel up to 25%, including occasional overnight and weekend travel in support of industry events and trade shows
• Degree in Business, Marketing, Advertising, Communications, or a related field
• Automotive industry experience