Gather, analyze, and document business and technical requirements for the Optimizely Data Platform implementation
Review and validate customer data architecture, schemas, and platform configuration
Analyze customer profiles, identity resolution rules, and behavioral tracking to ensure data accuracy
Translate marketing initiatives into detailed technical and functional requirements
Develop process maps illustrating customer data flow between CRM, eCommerce platforms, marketing systems, and ODP
Create and maintain functional specifications, data dictionaries, event tracking documentation, and process documentation
Design customer segmentation strategies to support lifecycle marketing and personalized customer experiences
Define KPI frameworks and reporting requirements to measure campaign performance and business outcomes
Collaborate with marketing, engineering, product, and data teams throughout project delivery
Identify implementation risks, validate technical assumptions, and recommend improvements based on industry best practices

Minimum of 3 years of experience as a Business Analyst, Technical Business Analyst, or similar role
Experience supporting Marketing Analytics, Customer Data Platforms, or digital marketing initiatives
Experience gathering business requirements and translating them into technical solutions
Exposure to enterprise system integrations, APIs, customer data, and event tracking
Strong stakeholder management and cross-functional collaboration skills
Excellent written and verbal English communication skills.

Part Time Business Analyst – Optimizely Data Platform

Key skills