Data Analyst – Marketing and Communications

Role Overview

• Analyze large and diverse datasets to identify trends, patterns, opportunities, and risks.
• Develop performance metrics, KPIs, dashboards, and scorecards to measure marketing and communications effectiveness.
• Conduct audience, customer, stakeholder, and campaign analysis to support strategic decision-making.
• Perform ad hoc analyses and research to answer client and internal business questions.
• Translate analytical findings into clear recommendations that improve outcomes and overall organization performance.
• Apply data analytics methodologies, including predictive modeling, machine learning algorithms, and data mining techniques, to inform client program strategy and approach.
• Design, develop, and maintain interactive dashboards and automated reports using a variety of platforms.
• Create compelling data visualizations that communicate insights to executive, client, and project stakeholders.
• Monitor campaign, website, social media, digital advertising, public engagement, and program performance metrics.
• Ensure reporting accuracy, consistency, and alignment with client objectives and contractual requirements.
• Translate and present findings through compelling written reports, presentations, and stakeholder briefings.
• Collect, clean, validate, and integrate data from multiple sources and platforms.
• Work with databases, spreadsheets, CRM systems, marketing platforms, and analytics tools to support reporting needs.
• Develop and maintain queries, data models, and workflows that improve data quality and accessibility.
• Support data governance, documentation, and quality assurance processes.
• Identify opportunities to automate reoccurring reporting and analytical processes.
• Support stakeholder analysis, audience segmentation, and evaluation of marketing or outreach program effectiveness.
• Identify trends, gaps, and opportunities for targeted engagement or program outcome enhancements.
• Coordinate with client and agency stakeholders to ensure effective updating and maintenance of databases for accurate data analysis and reporting.
• Collaborate with internal project management and external client stakeholders to define analytical requirements.
• Support the development of new business proposals, client presentations, and strategic client recommendations reinforced by data-driven insights.
• Assist government and commercial clients in measuring program effectiveness and return on investment.
• Communicate technical findings in a manner that is understandable to non-technical audiences.
• Contribute to a culture of continuous improvement, innovation, and evidence-based decision-making.

Requirements

• 3-5 years of experience in data analysis, program evaluation, market research or similar field.
• Bachelor’s degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, or related field.
• Professional background in a client-facing, professional services environment.
• Experience in programming languages for data analysis (Python, R, etc.) and developing data visualization tools (Tableau, Power BI, or similar).
• Deep understanding of database management systems, querying and analyzing data using SQL.
• Working knowledge of Power BI, Tableau, Fivetran, Airtable, Snowflake, Google Analytics, GitHub or similar.
• Proficiency with Microsoft Excel, including advanced formulas, pivot tables, and data analysis techniques.
• Applied expertise in the use of artificial intelligence (AI), data visualization, and reporting tools.
• Strong analytical, problem-solving, and critical-thinking skills.
• Proven success in managing multiple projects and deadlines in a fast-paced client services environment.
• Ability to obtain public trust suitability with the federal government.
• Located within a commutable distance to offices in Rockville, MD.

Tech Stack

• Python
• SQL
• Tableau

Benefits

• Medical
• Dental
• Vision
• 401K Retirement with match
• Paid Time Off (PTO)
• Paid Holidays
• Paid Parental Leave for Birthing & Non-Birthing Parents
• Paid Jury Duty, Bereavement Leave
• Short-Term & Long-Term Disability Insurance
• Group Term Life Insurance
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Accident Insurance
• Critical Illness Insurance
• Cancer Insurance
• Hospital Indemnity Insurance
• LegalShield
• IDShield
• FinFit Financial Wellness Program
• Working Advantage Discount Program