Key skills
BIBusiness IntelligenceStrategic PlanningDecision Making
About this role
Role Overview
- Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
- Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
- Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability.
- Consult with business partners to gather, evaluate, and document audience business requirements.
- Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
- Develop and support business technical designs for audience creation across customer lists and CIM platforms.
- Monitor progress and drive timely delivery of data enhancements that support marketing and audience needs.
Requirements
- 5+ years of industry-relevant experience
- Bachelor's degree in a related field
- Analytical Thinking
- Business Intelligence (BI)
- Concept Development
- Data-Driven Decision Making
- Data Integration
- Market Research
- Performance Metrics
- Qualitative Research
- Strategic Planning
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service