Implement the established editorial plan for the institution's LinkedIn and Instagram
Propose topics, formats, and approaches aligned with the company's brand positioning
Maintain an up-to-date editorial calendar, ensuring consistency and publishing cadence
Participate in alignment meetings with the content coordinator to ensure strategic continuity
Produce written content: write posts, captions, carousels, and stories for LinkedIn and Instagram
Create and review scripts for institutional, educational, and social media videos
Adapt content from various formats (events, research, academic programs) for social media
Ensure adherence to the company's tone of voice and brand book in all deliverables
Video production: prepare recording briefs and scripts for video content
Attend recordings when necessary, guiding the delivery of content
Provide clear and precise editing briefs to the design/production team
Day-to-day management: align requests with other team members to ensure integration between TikTok and other channels
Liaise with the design team for approvals and adjustments of assets
Monitor post performance and suggest data-driven optimizations
Organize and document content processes to ensure smooth operations.

Degree in Journalism, Advertising, Languages, or related fields
Portfolio with examples of social media writing and/or video scripts
Ability to write well independently — AI may support, not replace
Genuine proactivity: those who identify problems are expected to take initiative toward solutions
Previous experience producing content for brands or media outlets (minimum 2 years)
Familiarity with LinkedIn and Instagram as strategic channels, not just personal use

Marketing and Content Analyst

Key skills