Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. The AI Creative Production Manager role involves building Empower's AI-powered creative production engine, overseeing the entire creative pipeline from concept to execution, and utilizing generative AI tools to produce various types of content that drive patient and provider acquisition.

Responsibilities:

Own the full creative production pipeline from concept to completion
Translate campaign briefs into structured creative concepts and visual storyboards before a single tool is opened
Then execute at scale: use generative AI to produce static images, motion graphics, dynamic ad variants, short-form video (15–60s), long-form video (2–5 min), and educational content
Apply FDA, FTC, and HIPAA advertising guidelines to every creative asset
Work within pre-cleared templates to keep content compliant without slowing production velocity
Rapidly reformat master creative assets for each platform’s native conventions — UGC-style short-form for TikTok and Reels, intent-driven formats for Google, and outcome-focused creative for programmatic and retargeting
Own end-to-end AI video production — from script through final export
Write video scripts and voiceover copy, generate synthetic voiceovers using ElevenLabs (Eleven v3), produce AI-generated video using Sora, Kling, Pika, and Runway Gen-3, and assemble and edit final cuts using Descript and CapCut AI
Deliver platform-ready video in all required formats and aspect ratios without dependence on a separate video editor or post-production team
Produce educational content at scale — patient education videos, medication explainers, condition awareness content, and provider-facing clinical summaries — using AI tools to move from brief to polished output rapidly
Ensure all educational content meets 503A/503B accuracy standards, medical affairs approval, and platform-specific compliance requirements
Develop and maintain repeatable production systems for educational and long-form content that enable rapid iteration without sacrificing accuracy or compliance
Build modular content frameworks that can be versioned and adapted across audience segments, therapeutic categories, and distribution channels
Execute structured A/B and multivariate tests across hooks, visuals, CTAs, and audience overlays
Document results and apply learnings to the next production cycle to continuously improve ROAS and CAC
Monitor real-time performance signals — CTR, thumb-stop rate, ROAS, CPL — and use AI-assisted analytics tools to detect creative fatigue and prioritize the next round of iterations
Maintain a creative performance dashboard tracking results by channel, asset type, and audience segment
Share regular performance summaries with clear, data-backed creative recommendations
Serve as the primary creative production resource for the Campaign team, Performance Marketing team, and Marketing Innovation team
Translate briefs into structured concepts, storyboards, and production-ready assets on time and at spec
Manage concurrent requests across multiple teams without losing production quality or compliance integrity
Communicate creative status, test results, and blockers clearly to marketing leads and cross-functional partners
Keep all stakeholders aligned with concise, organized updates
Operate the AI creative tech stack — generative platforms, DAM systems, and creative automation tools — with rigor
Document workflows and flag opportunities to improve speed or quality

Requirements:

Bachelor's degree in Marketing, Communications, Design, or a related field, or equivalent demonstrated experience
A portfolio of AI-generated creative work is a hard requirement for this role — candidates must submit examples of static ads, video content, and at least one piece of educational or long-form content produced using AI tools
Advanced AI tooling proficiency may substitute for formal credentials; a strong portfolio always takes precedence
3+ years in performance creative, paid media, or growth marketing, with demonstrated hands-on use of AI tools to produce and optimize ad content at scale
Proven ability to execute paid creative programs across Meta, Google, and TikTok with measurable impact on ROAS, CAC, or customer acquisition — supported by data, not just outputs
Working knowledge of performance marketing fundamentals — A/B testing, creative fatigue detection, ROAS and CAC tracking — and the analytical instincts to act on data rather than intuition
Familiarity with healthcare advertising compliance requirements, including FDA promotional guidelines, FTC rules, and HIPAA-safe messaging, with a track record of producing compelling creative within regulatory constraints
Ability to manage multiple concurrent campaigns and asset requests with strong organizational discipline, clear communication, and a bias for building repeatable systems over one-off solutions
Comprehensive, hands-on proficiency across the current AI creative toolset, including: image generation (Midjourney, Adobe Firefly, Ideogram, Leonardo.ai, DALL-E 3, Canva AI), video generation (Sora, Kling, Pika, Runway Gen-3, HeyGen, Synthesia), voiceover and audio (ElevenLabs, Eleven v3), copy and ideation (ChatGPT, Claude, GPT-4o), video editing and repurposing (Descript, CapCut AI, Opus Clip), and digital asset management (DAM platforms). Able to move from brief to published asset rapidly across all format types
Creative concept and storyboarding fluency: ability to translate a campaign brief into a structured creative concept, shot list, and visual storyboard before touching a production tool. This upstream thinking is what separates strong AI creative producers from prompt-and-paste operators — and is essential for producing work that converts, not just work that renders
DTC, health-tech, or high-growth startup experience preferred
Experience producing compliant creative within a regulated industry is a strong plus

Production Associate

Key skills

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