Search Engine Optimization Specialist

Cypress HCM is seeking a Search Engine Optimization Specialist to support internal site migrations and optimize technical SEO health. The role involves monitoring key performance metrics and collaborating with various teams to ensure effective implementation of SEO strategies.

Responsibilities:

• Support internal site migrations, ensuring alignment with SEO best practices throughout the process
• Monitor and analyze key SEO performance metrics, including organic traffic, keyword rankings, and Google Search Console data
• Track and optimize technical SEO health, including crawlability, indexation, and site error resolution (404s, 5xx, etc.)
• Collaborate with the Technical SEO team to support research, experimentation, and implementation of new initiatives
• Partner with content SEO, analytics, and engineering teams to ensure cross-functional alignment and smooth execution of SEO strategies
• Prioritize and manage the SEO quarterly backlog, focusing on site architecture, schema markup, internal linking, Core Web Vitals, and AI-driven optimizations

Requirements:

• 3 to 5+ years of experience in similar roles
• Strong proficiency with SEO tools and analytics platforms such as Google Search Console, JIRA, and Ahrefs
• In-depth knowledge of on-page, technical, and off-page SEO strategies
• Proven track record of successfully collaborating with cross-functional teams across various disciplines
• Exceptional analytical skills, with the ability to interpret complex data sets and translate them into actionable insights and strategic recommendations
• Excellent communication skills, combined with effective project management capabilities
• Bachelor degree in related fields