Product Marketing Senior Manager — Agentic AI Platform

Intapp is a company focused on AI and agentic platforms, and they are seeking a Product Marketing Senior Manager to define and drive the go-to-market strategy for their offerings. The role involves leading positioning, messaging, and enablement for the AI platform while working closely with cross-functional teams to shape the future of AI in professional and financial services.

Responsibilities:

• Lead the go-to-market strategy, positioning, and messaging for Intapp’s AI and agentic platform
• Shape the category narrative for how AI, connected data, and intelligent workflows are transforming professional and financial services
• Translate advanced capabilities such as semantic search, data orchestration, and agentic workflows into clear, outcome-driven value stories
• Oversee product releases from narrative development through enablement and field activation
• Partner with Product and Engineering to ensure client and market insights inform roadmap priorities and differentiation
• Analyze market trends, buyer behavior, and competitive dynamics to identify whitespace opportunities and refine positioning
• Design packaging and commercial offers that deliver meaningful customer value and support Intapp’s long-term business growth
• Stay ahead of developments in AI, from broad platform providers to specialized vertical innovators, to keep Intapp’s narrative and roadmap ahead of the curve
• Use data-driven storytelling by synthesizing product performance, customer insights, and market signals to guide go-to-market decisions
• Showcase client success through ROI analyses, benchmarking, and case studies that demonstrate measurable business impact
• Engage with industry analysts, media, and influencers to validate differentiation and elevate Intapp’s leadership in the market

Requirements:

• 10+ years of overall technology experience with 7+ years in SaaS Product Marketing or related B2B SaaS roles
• Demonstrated success defining GTM strategy, messaging, and narrative for new or rapidly evolving technologies
• Experience with packaging, pricing, or commercial model design
• Experience partnering closely with Product Management across the end-to-end product lifecycle
• Strong understanding of enterprise buyers, value drivers, and the emerging AI competitive landscape
• Proven ability to translate complex technology into clear, human-centered value propositions
• Data-driven, results-oriented mindset with strong cross-functional leadership skills
• Excellent communication, storytelling, and internal influence abilities
• Bachelor's degree required
• Experience launching or owning GTM for an AI product, AI platform, features, or advanced enterprise tech
• Domain experience in legal tech, professional services, or financial services
• MBA or advanced degree