Intapp is a company focused on AI and agentic platforms, and they are seeking a Product Marketing Senior Manager to define and drive the go-to-market strategy for their offerings. The role involves leading positioning, messaging, and enablement for the AI platform while working closely with cross-functional teams to shape the future of AI in professional and financial services.
Responsibilities:
- Lead the go-to-market strategy, positioning, and messaging for Intapp’s AI and agentic platform
- Shape the category narrative for how AI, connected data, and intelligent workflows are transforming professional and financial services
- Translate advanced capabilities such as semantic search, data orchestration, and agentic workflows into clear, outcome-driven value stories
- Oversee product releases from narrative development through enablement and field activation
- Partner with Product and Engineering to ensure client and market insights inform roadmap priorities and differentiation
- Analyze market trends, buyer behavior, and competitive dynamics to identify whitespace opportunities and refine positioning
- Design packaging and commercial offers that deliver meaningful customer value and support Intapp’s long-term business growth
- Stay ahead of developments in AI, from broad platform providers to specialized vertical innovators, to keep Intapp’s narrative and roadmap ahead of the curve
- Use data-driven storytelling by synthesizing product performance, customer insights, and market signals to guide go-to-market decisions
- Showcase client success through ROI analyses, benchmarking, and case studies that demonstrate measurable business impact
- Engage with industry analysts, media, and influencers to validate differentiation and elevate Intapp’s leadership in the market
Requirements:
- 10+ years of overall technology experience with 7+ years in SaaS Product Marketing or related B2B SaaS roles
- Demonstrated success defining GTM strategy, messaging, and narrative for new or rapidly evolving technologies
- Experience with packaging, pricing, or commercial model design
- Experience partnering closely with Product Management across the end-to-end product lifecycle
- Strong understanding of enterprise buyers, value drivers, and the emerging AI competitive landscape
- Proven ability to translate complex technology into clear, human-centered value propositions
- Data-driven, results-oriented mindset with strong cross-functional leadership skills
- Excellent communication, storytelling, and internal influence abilities
- Bachelor's degree required
- Experience launching or owning GTM for an AI product, AI platform, features, or advanced enterprise tech
- Domain experience in legal tech, professional services, or financial services
- MBA or advanced degree