Marketing Program Manager

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. They are seeking a strategic and execution-focused Marketing Program Manager to drive pipeline growth for their Video product line, bridging product marketing strategy and campaign execution.

Responsibilities:

• Pipeline & Program Ownership
• Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Video
• Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales
• Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration
• Cross-Functional Collaboration
• Partner with product marketing to define audience segmentation, messaging, and value propositions
• Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently
• Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization
• Data-Driven Decision Making
• Monitor funnel metrics to identify what’s working, what’s not, and where to double down
• Partner with marketing operations to ensure accurate attribution and reporting on campaign performance
• Leverage insights to refine channel mix, targeting, and messaging to maximize ROI
• Program Management
• Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles
• Manage budgets for Video product, ensuring investments drive measurable business impact
• Create regular performance summaries to share learnings and next-step recommendations with leadership

Requirements:

• 5+ years of B2B marketing experience in a SaaS or technology environment
• Proven track record of generating qualified pipeline through integrated marketing programs
• Strong collaboration skills and ability to influence across cross-functional teams
• Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools
• Excellent organizational skills with the ability to manage multiple concurrent initiatives
• Comfortable moving from strategy to hands-on execution