Lifecycle Marketing Manager

Earnest is committed to making higher education accessible and affordable for everyone. The Lifecycle Marketing Manager will own the development and execution of lifecycle campaigns aimed at driving conversion and acquisition of Earnest products and services, while providing data-driven recommendations for future campaign optimization.

Responsibilities:

• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing
• Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts
• Play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services
• Be responsible for building out some of Earnest's most important initiatives across our consumer finance products
• Focus on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth

Requirements:

• 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
• 3+ years of experience developing lifecycle/CRM engagement programs
• Experience in audience segmentation and targeting using database information and real-time event data
• Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
• Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
• Experience with Braze preferred
• Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github