Sr Technical Marketing Operations Manager

Malwarebytes is dedicated to providing powerful and simple protection against digital threats. They are seeking a Senior Technical Marketing Operations Manager to enhance customer engagement through innovative marketing programs and effective communication strategies across various channels.

Responsibilities:

• Build and deploy campaigns and journeys using Iterable (experience with Responsys, Braze, Exact Target or similar tools welcome)
• Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns
• Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels
• Collaborate with business stakeholders (e.g., Marketing, Product, Analytics) to gather and translate technical specifications into campaigns and automation requirements
• Work with data engineers to help design, implement, and maintain system integrations between Iterable and upstream systems (e.g., HighTouch, Snowflake, eCommerce platforms, data lakes)
• Develop and support data pipelines (batch and real-time) to ensure timely and accurate delivery of audience, events, and transactional data into Iterable
• Own and optimize API-based integrations using Iterable’s REST API and event/webhook framework
• Implement robust data mapping and transformation logic to align source data structures with Iterable’s user profiles, custom events, and catalog data models
• Create and manage workflow automation and trigger logic for event-based campaigns (e.g., abandon cart, lifecycle messaging)
• Collaborate with cross-functional teams (Marketing, Data Engineering, Analytics, DevOps) to ensure campaign readiness and data accuracy

Requirements:

• 5+ years of experience integrating and supporting enterprise email/SMS platforms such as Iterable, Salesforce Marketing Cloud, Adobe Campaign, or similar
• Strong proficiency in building and managing API-driven workflows, including RESTful service integration and webhook/event handling
• 5+ years of experience in SQL and working with relational databases or data warehouses (e.g., Snowflake, Redshift, BigQuery)
• Extensive experience with email or in-product lifecycle marketing campaigns
• Experience in designing and maintaining data pipelines for syncing customer profiles, events, and catalog data into messaging platforms
• Strong understanding of data mapping, schema validation, and identity resolution in omnichannel marketing contexts
• Solid grasp of email/SMS deliverability principles, consent management, and compliance (e.g., CAN-SPAM, GDPR, CCPA)
• Excellent communication and stakeholder management skills for gathering requirements and coordinating across Marketing, Data Engineering, and Analytics teams
• BA/BS in marketing or related field preferred