Product Marketing Specialist

Branch is on a mission to empower workers with financial freedom by providing accessible financial services. As a Product Marketing Specialist, you will drive product and partner go-to-market initiatives, focusing on the creation and execution of marketing assets to enhance product adoption and partner success.

Responsibilities:

• Support the creation and management of product marketing assets, including sales collateral, website content, and presentations
• Produce engaging demo videos and visual guides that simplify the Branch experience for various personas
• Ensure brand consistency and alignment with our core messaging framework across all touchpoints
• Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products
• Execute tactical rollouts that ensure all internal and external stakeholders are aligned with business objectives
• Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections
• Maintain our library of sales enablement materials, including case studies, product one-pagers, slide decks, and website copy
• Develop partner-specific collateral, such as co-branded one-pagers and slide decks designed for our partners' sales teams to sell Branch effectively
• Support end-to-end execution of marketing activities aimed at a partner's customer or prospect base
• Own the Branch presence on partners' marketplaces
• Test and optimize copy and visuals to maximize conversion and drive high-quality inbound leads from partners

Requirements:

• 1-3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)
• A strong portfolio of written and visual work (decks, one-pagers, videos, or scripts)
• Comfortable learning the 'ins and outs' of a technical product and translating it into benefits that resonate with real customer needs
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Familiarity with design tools (Figma), video recording software (Loom, Descript), and CRM/Automation tools (HubSpot, Salesforce), and an aptitude for testing, learning, and utilizing AI tools