Marketing Analytics Manager

Consensys is the leading blockchain and web3 software company, pioneering technological developments within the web3 ecosystem. The Marketing Analytics Manager will improve decision velocity within the Marketing organization by providing actionable, data-driven insights and recommendations, while partnering with various teams to measure and optimize marketing performance.

Responsibilities:

• Partner with Marketing leadership to define and measure success on high impact growth initiatives for both MetaMask and Linea
• Coach, mentor and manage 1-2 direct reports ensuring they are set up for success in their respective roles
• Prepare both recurring and ad hoc reports and presentations for senior leadership, including the Chief Marketing Officer, and leverage your data visualization and storytelling skills to influence decision making
• Work across our Marketing stack - including but not limited Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset and HubSpot - to make sure stakeholders have access to the information and feedback they need to optimize owned, earned, and paid media campaigns
• Accelerate execution against our attribution and marketing performance measurement roadmap and foster data-driven decision making culture throughout the Marketing org
• Proactively identify opportunities to improve the return on marketing investments, providing actionable recommendations to key decision makers and following up to measure the impact of your recommendations
• Design and implement process and tooling improvement, taking advantage of the latest in LLMs and agentic frameworks, to improve collaboration in a virtual environment and increase team productivity

Requirements:

• Partner with Marketing leadership to define and measure success on high impact growth initiatives for both MetaMask and Linea
• Coach, mentor and manage 1-2 direct reports ensuring they are set up for success in their respective roles
• Prepare both recurring and ad hoc reports and presentations for senior leadership, including the Chief Marketing Officer, and leverage your data visualization and storytelling skills to influence decision making
• Work across our Marketing stack - including but not limited Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset and HubSpot - to make sure stakeholders have access to the information and feedback they need to optimize owned, earned, and paid media campaigns
• Accelerate execution against our attribution and marketing performance measurement roadmap and foster data-driven decision making culture throughout the Marketing org
• Proactively identify opportunities to improve the return on marketing investments, providing actionable recommendations to key decision makers and following up to measure the impact of your recommendations
• Design and implement process and tooling improvement, taking advantage of the latest in LLMs and agentic frameworks, to improve collaboration in a virtual environment and increase team productivity
• Intrinsically motivated, intellectually curious, and aligned with the Consensys mission and values
• Demonstrable interest in Web3 and previous exposure to on-chain data
• Mastery of both SQL and Python; prior experience working in dbt
• Conversant in attribution, customer segmentation, marketing mix modeling, A/B testing and other core concepts from marketing analytics and site analytics
• Compelling storyteller and effective communicator, both written and verbal
• Adept at using data visualizations to convey a density of information with a paucity of means
• Proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders
• Comfortable navigating both complexity and ambiguity, working autonomously to maximize your impact
• A player coach who leads by example and doesn't hesitate to contribute directly to supporting stakeholders