Manager of Digital Marketing & Ecommerce

Bunzl Distribution NA is a global leader in various industries, and they are seeking a Digital Marketing & eCommerce Manager for their Safety Division. This role involves translating the Division's digital strategy into measurable business results and driving sales growth through unified digital marketing efforts.

Responsibilities:

• Lead multi-brand SEO strategy and execution to grow qualified traffic, product visibility, and brand authority
• Conduct hands-on audits and implement on-site and technical SEO improvements
• Stay ahead of generative AI and evolving search trends to ensure ongoing visibility and semantic relevance
• Collaborate with marketing teams to design and optimize conversion funnels, landing pages, and nurture workflows that increase lead quality and sales readiness
• Develop repeatable playbooks for lead capture, landing page optimization, form strategy, and nurturing workflows
• Develop and manage a multi-brand paid media strategy, balancing reach, and budget efficiency across competing product categories
• Partner closely with agencies to plan, execute, and optimize campaigns across paid search, display, retargeting, and paid social
• Possess the hands-on capability to audit, adjust, and troubleshoot campaign setup, targeting, or creative performance as needed
• Measure and report on performance metrics (ROAS, CPA, CTR, conversion rate) with clear insights and recommendations
• Provide strategic oversight and best practices for brand websites to ensure they effectively drive brand awareness, lead generation, and distributor sales enablement
• Lead collaborative improvements to site content and tools that increase customer lifetime value (CLTV) through better engagement, product discovery, and repeat purchases
• Define social strategies that elevate brand awareness, thought leadership, and engagement within key B2B segments
• Implement modern frameworks for planning, content creation, and reporting, leveraging AI tools where appropriate
• Provide strategic direction and best practices for email marketing programs to improve engagement and lead nurturing effectiveness
• Support segmentation, cadence, and content strategies across business units and marketing automation platforms
• Partner with CRM team to align digital nurture flows with sales enablement and account-based marketing initiatives
• Define and standardize KPIs across all digital channels to ensure consistent, business-focused measurement
• Translate insights into actionable recommendations that inform future investment and channel prioritization

Requirements:

• High school diploma required
• Bachelor's degree in marketing or related field preferred or equivalent experience
• 5-8+ years of experience in digital marketing, ideally within B2B manufacturing or distribution environments
• Proven success in developing and executing cross-channel digital strategies that drive measurable sales growth
• Hands-on expertise in SEO, paid media, lead generation and email marketing
• Demonstrated ability to coach, influence, and collaborate across diverse business units and teams
• Highly proactive, data-driven, and comfortable balancing strategic planning with tactical execution
• Analytics & Tagging: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio (Data Studio)
• SEO & Content: SEMrush or comparable tools (Ahrefs, Screaming Frog) for keyword research, competitive analysis, and site audits
• Paid Media: Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager with experience managing performance, budgets, and optimization
• Email & Automation: Familiar with marketing automation platforms such as HubSpot, Marketo, Pardot (Account Engagement), or Salesforce Marketing Cloud
• Ecommerce & Web: Experience with modern eCommerce and CMS platforms (e.g., Optimizely, BigCommerce, Wordpress, or similar)