Bunzl Distribution NA is a global leader in various industries, and they are seeking a Digital Marketing & eCommerce Manager for their Safety Division. This role involves translating the Division's digital strategy into measurable business results and driving sales growth through unified digital marketing efforts.
Responsibilities:
- Lead multi-brand SEO strategy and execution to grow qualified traffic, product visibility, and brand authority
- Conduct hands-on audits and implement on-site and technical SEO improvements
- Stay ahead of generative AI and evolving search trends to ensure ongoing visibility and semantic relevance
- Collaborate with marketing teams to design and optimize conversion funnels, landing pages, and nurture workflows that increase lead quality and sales readiness
- Develop repeatable playbooks for lead capture, landing page optimization, form strategy, and nurturing workflows
- Develop and manage a multi-brand paid media strategy, balancing reach, and budget efficiency across competing product categories
- Partner closely with agencies to plan, execute, and optimize campaigns across paid search, display, retargeting, and paid social
- Possess the hands-on capability to audit, adjust, and troubleshoot campaign setup, targeting, or creative performance as needed
- Measure and report on performance metrics (ROAS, CPA, CTR, conversion rate) with clear insights and recommendations
- Provide strategic oversight and best practices for brand websites to ensure they effectively drive brand awareness, lead generation, and distributor sales enablement
- Lead collaborative improvements to site content and tools that increase customer lifetime value (CLTV) through better engagement, product discovery, and repeat purchases
- Define social strategies that elevate brand awareness, thought leadership, and engagement within key B2B segments
- Implement modern frameworks for planning, content creation, and reporting, leveraging AI tools where appropriate
- Provide strategic direction and best practices for email marketing programs to improve engagement and lead nurturing effectiveness
- Support segmentation, cadence, and content strategies across business units and marketing automation platforms
- Partner with CRM team to align digital nurture flows with sales enablement and account-based marketing initiatives
- Define and standardize KPIs across all digital channels to ensure consistent, business-focused measurement
- Translate insights into actionable recommendations that inform future investment and channel prioritization
Requirements:
- High school diploma required
- Bachelor's degree in marketing or related field preferred or equivalent experience
- 5-8+ years of experience in digital marketing, ideally within B2B manufacturing or distribution environments
- Proven success in developing and executing cross-channel digital strategies that drive measurable sales growth
- Hands-on expertise in SEO, paid media, lead generation and email marketing
- Demonstrated ability to coach, influence, and collaborate across diverse business units and teams
- Highly proactive, data-driven, and comfortable balancing strategic planning with tactical execution
- Analytics & Tagging: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio (Data Studio)
- SEO & Content: SEMrush or comparable tools (Ahrefs, Screaming Frog) for keyword research, competitive analysis, and site audits
- Paid Media: Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager with experience managing performance, budgets, and optimization
- Email & Automation: Familiar with marketing automation platforms such as HubSpot, Marketo, Pardot (Account Engagement), or Salesforce Marketing Cloud
- Ecommerce & Web: Experience with modern eCommerce and CMS platforms (e.g., Optimizely, BigCommerce, Wordpress, or similar)