Senior Digital Marketing Manager

Upperline Health is the nation’s largest provider dedicated to lower extremity, wound and vascular care. They are seeking a Senior Digital Marketing Manager to lead initiatives that drive brand awareness, patient acquisition, and revenue growth across digital channels.

Responsibilities:

• Own vendor relationships for listings and survey platforms, ensuring clinic information is accurate and positioned for maximum visibility
• Proactively identify opportunities to improve internal workflows and lead implementation of scalable solutions that enhance operational efficiency
• Own SEO end to end—from strategy and execution through optimization and performance measurement
• In partnership with the SEO agency, develop and maintain a sustainable SEO program that improves organic search performance and Google Business Profile rankings, driving increased traffic, patient leads, and local engagement
• Own the paid digital marketing program, developing annual budgets in partnership with operational leadership and reviewing performance on a monthly and quarterly basis
• Optimize PPC campaign performance in collaboration with internal teams and external agencies by refining keyword strategies, audience targeting, and budget allocation to maximize ROI
• Lead and evolve the company’s website strategy in partnership with web and SEO agencies, driving SEO enhancements, local page optimization, user experience improvements, and the development of high-converting landing pages
• Implement and analyze website analytics to surface actionable insights, optimize user journeys, and inform data-driven decisions that support growth objectives
• Execute foundational website updates directly within CMS platforms to support ongoing SEO and optimization initiatives
• Leverage analytics platforms to track, measure, and report on the performance of all digital channels, including paid media, organic search, listings, and website activity
• Own the Google Looker Studio marketing dashboard, consolidating data from paid and organic channels and multiple attribution platforms to report performance at the enterprise, regional, and clinic levels
• Deliver monthly and quarterly performance reports to leadership

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in Digital Marketing and Data Analytics (GA4)
• Listings management experience using tools such as Yext, Soci, Reputation, etc
• Experience with SEO performance and keyword tracking tools (SEMrush, Brightedge, etc.)
• Highly adaptable and stays current with the rapidly evolving digital landscape
• In-depth knowledge of various digital marketing channels and best practices
• Strong strategic, analytical and project management skills
• Local SEO experience with a multi-location organization
• Basic web development and CMS experience preferred (e.g., WordPress, Webflow, or custom CMS), with an ability to implement SEO optimizations, manage page updates, and collaborate effectively with developers
• Agency experience or agency management experience preferred
• Healthcare experience is a plus