Product Designer II - Consumer

Instacart is transforming the grocery industry by providing essential services for customers and flexible earning opportunities for Personal Shoppers. As a Product Designer on the Core Shopping + Enterprise design team, you will design critical customer experiences and collaborate with cross-functional teams to enhance the shopping experience for millions of users.

Responsibilities:

• Own end-to-end design for Instacart's most critical customer experiences—the core shopping flows that millions rely on daily—from discovery and definition through polished visuals, specs, and launch
• Elevate visual and interaction quality across key flows (e.g., browse, search, cart, checkout) by refining patterns, simplifying complexity, and raising the bar on craft
• Partner with PM, Eng, DS, Research, and Content to define problems, explore solutions, run experiments, and iterate quickly based on qualitative and quantitative insights
• Create high-fidelity designs, interactive prototypes, and production-ready specs in Figma; contribute to and extend component-based design systems across platforms
• Create and present compelling ideas that showcase improvements to top customer problems with innovative solutions, blending data-driven insights with impactful storytelling to engage and inspire our customers
• Collaborate with external retail partners and internal enterprise teams to design co-branded or partner-integrated experiences that meet shared goals and constraints
• Advocate for customer needs while balancing business objectives, technical feasibility, and speed—thriving in a fast-paced, constantly evolving environment

Requirements:

• You have 3+ years of experience in digital product design, preferably in consumer products or at an agency
• Comfortable collaborating closely with product and engineering partners to define scope, align on trade-offs, and ship high-quality, user-centered design solutions
• You've thrived in iterative environments using experimentation, A/B testing, and data-driven decision-making—and know how to balance moving quickly with maintaining design quality
• Exceptional communication skills, excelling in cross-functional collaboration to address and solve complex challenges
• Proficient in maintaining comprehensive design documentation, ensuring smooth collaboration in both synchronous and asynchronous remote work environments
• Strong portfolio showcasing your problem solving skills, a high level of craft and quality exemplifying a high caliber of design; you MUST provide a link to your portfolio (and password if applicable) to be considered for this role
• Experience collaborating with external partners and/or working within an agency or enterprise partner ecosystem
• Background in e-commerce, marketplaces, or complex, multi-stakeholder systems (e.g., checkout, promotions, catalog, or fulfillment flows)
• Experience working with motion design and animation, especially for prototypes for presentations or user research