Key skills
Security use cases experienceGTM strategy implementationContent creation skillsTechnical field experiencecommunication skillsCuriosity about technologyCompetitive analysisCross-functional collaborationPresentation skillsGoAIAnalyticsProduct ManagementCommunicationCollaborationSales
About this role
Elastic, the Search AI Company, enables everyone to find the answers they need in real time using all their data at scale. The role involves driving messaging and go-to-market strategy for security-related products, requiring collaboration with product management and field teams to enhance adoption of Elastic technology in security use cases.
Responsibilities:
- Crafting differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics
- Enabling the field on our products and solutions, through training and content
- Defining and implementing the GTM strategy for new launches & campaigns
- Measuring and supervising critical metrics to track the launch and efficiency of the campaign
- Maintaining a subset of competitive analysis
- Attending trade shows and other events to help showcase our products
- Some travel is required
Requirements:
- Direct experience with security related use cases, and associated target audiences (analyst, architect, detection engineer)
- Curiosity about the “how” of technology to tell compelling stories about the “why”
- Relevant work experience in a technical field (e.g. CS, CSE, EE)
- Proven track record to craft engaging content, including blog posts, presentations, videos, etc
- Strong communication skills, with experience making pitches to audiences big and small
- Comfort working in a very cross-functional role, with a highly distributed team
- Practitioner knowledge and/or experience of the in SIEM/Security analytics or XDR, CDR preferred
- Comfortable marketing to mix of practitioners and business audiences
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc) is a bonus