Product Marketing Manager

ORBCOMM is a pioneer in IoT technology, empowering clients to make data-driven decisions. As a Product Marketing Manager, you will shape go-to-market strategies, lead multi-channel campaigns, and collaborate with Sales and Product teams to drive pipeline growth and revenue acceleration.

Responsibilities:

• Design, lead, and optimize integrated multi-channel marketing programs
• Drive Account-Based Marketing (ABM) campaigns in partnership with Sales to target priority accounts and accelerate growth
• Develop differentiated value propositions and messaging frameworks for our Smart Trailers and Smart Containers solutions
• Ensure all content aligns with audience needs, market trends, and vertical-specific opportunities
• Create compelling content, including thought leadership, webinars, solution sheets, trade show materials, and persona-driven assets across the buyer journey
• Own positioning, messaging, and marketing assets for product and feature launches
• Monitor industry trends, competitive insights, and customers’ needs to refine positioning and shape campaign strategy
• Translate insights into actionable marketing programs and recommendations

Requirements:

• 5+ years of experience in Product Marketing, preferably in B2B SaaS or technology
• Demonstrated success in building and scaling multi-channel marketing campaigns that deliver measurable results
• Strong understanding of demand generation, buyer journeys, and ABM strategies
• Proven ability to leverage AI-enabled tools to enhance efficiency, insights, and campaign performance
• Exceptional storytelling, communication, and presentation skills
• Ability to leverage AI-enabled tools and automation to enhance productivity, with a commitment to continuous learning in digital and AI literacy
• Experience in transportation, supply chain, maritime, or IoT is preferred