Senior Lifecycle Marketing Manager

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. They are seeking a Senior Lifecycle Marketing Manager to own and optimize the customer journey through data-driven lifecycle marketing campaigns.

Responsibilities:

• Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey
• Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process
• Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes
• Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality
• Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed

Requirements:

• Bachelor's degree in Marketing, Business, or related field or relevant experience
• Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing
• Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
• Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
• Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing
• Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artifacts
• Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes