Senior Product Marketing Manager - Data & Integrations

Attentive is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. The Senior Product Marketing Manager will lead go-to-market strategies, positioning, and adoption efforts for the Data & Integrations Platform, ensuring effective communication of its value to enterprise clients.

Responsibilities:

• Own Data & Integrations Platform positioning for enterprise buyers and sellers
• Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence
• Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing
• Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths
• Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption
• Define success metrics and partner with Analytics for post-launch measurement and revenue attribution
• Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement
• Develop positioning for data-platform features
• Partner with Partnerships to scope co-marketing and partner GTM
• Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform
• Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive)
• Track and report adoption for Data & Integrations Platform launches

Requirements:

• Min 5+ years working in product marketing
• Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup
• Deep knowledge of data platforms, integrations, or APIs
• Proven ability to translate technical integration capabilities into commercial value and customer proof points
• Experience building launch processes and running multi-stakeholder GTM cadences
• Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption
• Strong written and verbal communication, organization, and prioritization skills
• Passion for storytelling and making technical products accessible to commercial buyers
• Direct experience marketing a data platform is preferred
• Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product
• Experience working with product and engineering teams on API-first GTM
• Familiarity with partner ecosystems and partner-led launches