Manager, Market Transformation and Development (NORTHEAST)

U.S. Green Building Council is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. In this role, you will help drive growth by executing go-to-market plans and building relationships with stakeholders to promote green building initiatives across the Northeast region.

Responsibilities:

• Implement and execute go-to-market plan for assigned locations and sectors aligned with U.S. annual growth and revenue targets for USGBC & GBCI products (e.g., membership, sponsorship, credentials, project registrations, etc.)
• Grow and manage a qualified business pipeline by sourcing, qualifying, and advancing leads, prospects, and opportunities through outreach, sector campaigns, and partner channels; develop targeted lists and activation plans by market and sector
• Own the sales cycle for annual and event sponsorships from prospecting and packaging to negotiation and close, collaborating with appropriate teams on fulfillment of benefits
• Plan and manage market engagements that position and advance USGBC priorities in target markets; meet key engagement metrics (e.g. event registrations, sponsors, partner activations, etc.)
• Support engagement opportunities with aligned chapters and partners by attending in‑market events and leveraging local memberships, committees, and funded initiatives to advance market development efforts
• Execute nationally-developed, sector-focused campaigns in the local markets, converting awareness and engagement into revenue-generating product adoption
• Represent USGBC externally at industry events and provide speakers/thought leadership to elevate visibility and credibility in target sectors and markets
• Develop plans for and manage strategic accounts for sustained engagement and growth in new opportunities
• Establish and grow relationships with allied organizations, industry associations, and channel partners to expand the reach and positioning of USGBC
• Support market storytelling by submitting content for the website, newsletters, and social media that celebrates local leadership, community engagement, annual awards, and LEED and other certification milestones
• Track, monitor, and report on performance, including pipeline health, revenue outcomes, campaign effectiveness, partnerships, and market adoption metrics
• Monitor market trends, competitive activity, and policy drivers; provide feedback to other USGBC teams to refine positioning and offerings
• Other duties and responsibilities as assigned

Requirements:

• 5+ years of relevant professional experience, ideally in business development, market development, sales, commercial real estate, and/or sustainability
• Public/Private/Non-Profit development experience and/or sales experience successfully originating new business, preferably in sustainability and/or commercial real estate
• Experience with in-person, virtual, and hybrid event planning and execution
• Experience working with a variety of internal and external stakeholders, including industry and community leaders
• Bachelor's degree or an equivalent combination of education and relevant work experience required
• Microsoft Office suite
• Salesforce
• Smartsheet
• Cvent
• PowerBI
• Canva
• Strong relationship-building and stakeholder engagement skills
• Excellent organizational and project management capabilities
• Strong communication skills, both written and verbal
• Self-starter with attention to detail and the ability to work independently
• Collaborative mindset with experience in team-oriented environments
• LEED Green Associate or LEED AP preferred (or willingness to obtain within 12 months)